tag:blogger.com,1999:blog-354957542024-02-06T18:21:28.766-08:00ideaburgerJayakumar Hariharan on Life, Innovation, and Marketing Communication.Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comBlogger145125tag:blogger.com,1999:blog-35495754.post-19099296867484466962012-02-17T04:10:00.000-08:002012-02-17T04:17:18.531-08:00Steve Hayden and the making of "1984"The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.”<br /><br />The making of <a href="http://www.youtube.com/watch?v=OYecfV3ubP8">"1984", the "best TV commercial ever"</a>, as told by the author - Steve Hayden.http://goo.gl/vCWSn<br /><br />Jay, BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-36855478142329870382011-12-15T04:26:00.000-08:002011-12-15T04:29:06.323-08:00Who created the Apple "Think Different" Campaign?Well,<a href="http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/"> Think Different</a>, says Rob Siltanen.<br /><br /><a href="http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/">Read on...</a><br /><br />Jay, BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-84815121163164653462011-04-22T06:36:00.000-07:002011-04-22T06:38:25.652-07:00The Five Traits That Get You Promoted to CEO :)<ul><li><span>Passionate curiosity </span></li><li><span>Battle-hardened confidence </span></li><li><span>Team smarts </span></li><li><span>A simple mindset </span></li><li><span>Fearlessness </span></li></ul>Read on! http://goo.gl/f3f55Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-52771951399644895142010-11-13T08:09:00.000-08:002010-11-13T08:48:50.574-08:00Cellphone Centric Living<span style="font-weight: bold;">Consider this:</span><br />4.2 million people are using their cellphones at any given time<br />89% of U.S. citizens owned cellphones in 2009<br />In the U.S., 4 out of 5 teenagers carry a mobile phone<br />47% can text with their eyes closed<br /><br /><a href="http://cellphones.org/blog/are-you-obsessed-with-your-cell-phone/">More here</a><br /><br />Jay, BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-73416786663586323582009-10-09T18:48:00.000-07:002009-10-09T19:09:23.957-07:00A Nobel Prize for Hope...Obama accepts the Nobel Peace Prize as a "Call to Action" - "a call for all nations to confront the common challenges of the 21st century."<br /><br />View the video <a href="http://www.youtube.com/watch?v=FbOWxc7Wwrg">here</a>.<br /><br />Jay, BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-30700216470519682802009-10-09T18:45:00.000-07:002009-10-09T18:47:57.725-07:00First DatesSteve blogs about Organizational ADD. Read more about it here:<br /><a href="http://www.tompeters.com/dispatches/011256.php">50 Million First Dates</a><br /><br />Jay, BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-38061127383673597212009-01-25T05:18:00.000-08:002009-01-25T05:28:05.648-08:00"Always Be Learning..."<span style="font-family: lucida grande;font-family:georgia;" >Garr Reynold has a list...over at Presentation Zen. Here is five I particularly like.</span><span style="line-height: normal; font-family: lucida grande;font-family:georgia;font-size:13;" ><div><ol><li><span style="color: rgb(17, 17, 17);font-size:12;" ><span style="font-size:13;">In structure there is freedom and spontaneity.</span></span></li><li><span style="color: rgb(17, 17, 17);font-size:12;" ><span style="font-size:13;">Restraints and limitations can be great liberator</span></span></li><li><span style="color: rgb(17, 17, 17);font-size:12;" ><span style="font-size:13;">Listen more than speak</span></span></li><li><span style="color: rgb(17, 17, 17);font-size:12;" ><span style="font-size:13;">Embrace the power of now, this moment.</span></span></li><li><span style="color: rgb(17, 17, 17);font-size:12;" ><span style="font-size:13;">Always be learning. Always be learning. Always be learning.</span></span></li></ol>The full list is <a href="http://www.presentationzen.com/presentationzen/2009/01/zen-jazz-creativity-lessons-from-the-art-of-jazz-part-iii.html">here.</a><br /><br />Jay, from Bangalore<br /></div></span>Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-33200916906102035232008-12-14T21:58:00.000-08:002008-12-14T23:11:50.416-08:00BMW M - Climbing up the cliffWorldwide, when car sales is literally dropping off a cliff, one car manufacturer is showing the world that it is also possible to CLIMB UP THAT CLIFF!<br /><br />Riding on the phenomenal success of the new M3, the <a href="http://www.bmwusa.com/Standard/Content/Vehicles/2008/M/MExplore.aspx#Home">BMW M lineup</a> sold an <a href="http://www.press.bmwgroup.com/pressclub/us02.nsf/fwPressemeldungFrame?readform&docid=2FFA5701EDF3B1C3C125751C00502972">unprecedented 22,340 units</a> as of November, exceeding the previous year's sales figures of 14,092 units by<br />over 50 per cent.<br /><br />Big lessons there for OEMs, Retailers, Designers, Marketeers and of course Marketing Communicators.<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-64412659902735958632008-11-22T20:14:00.001-08:002008-11-22T20:52:00.615-08:00Communication countsCommunications - it's not just <a href="http://gmfactsandfiction.com/">what you say</a>. It's also <a href="http://www.cnn.com/2008/US/11/19/autos.ceo.jets/index.html">what you do</a>.<br />And it counts most when everything hangs in balance.<br /><br /><span style="color: rgb(0, 0, 0);"></span>Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-57272651899492440662008-11-10T19:17:00.000-08:002008-11-10T19:21:44.340-08:00Marcom Lesson #01: Trust"You can fool us once, but probably not twice.", says Seth Godin.<br />"Trust is really valuable and equally fragile."<br /><br /><a href="http://sethgodin.typepad.com/seths_blog/2008/11/off-the-record.html">Read on...</a><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-25407540783599729532008-11-06T02:24:00.000-08:002008-11-09T22:36:56.298-08:00Obama Lessons<span><span style="font-weight: bold; color: rgb(153, 0, 0);">Six Obama Lessons for marketers</span><br />Obama understood the meaning of <span style="font-weight: bold;">Actionable Messaging</span>.<br />And that made <a href="http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-campaign-changed-politics/#more-1831">all the difference</a>!<br /></span><span style="font-weight: bold;"><br />Marketing lessons from the US election</span><br /><a href="http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html">http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html</a><br /><br /><span style="font-weight: bold;">What Marketers Can Learn From Obama's Campaign</span><br /><a href="http://adage.com/columns/article?article_id=132237">http://adage.com/columns/article?article_id=132237<br /></a><br /><span style="font-weight: bold;">Obama's Web marketing triumph</span><br /><a href="http://money.cnn.com/2008/02/29/technology/leonard_politics.fortune">http://money.cnn.com/2008/02/29/technology/leonard_politics.fortune</a><br /><br /><span style="font-weight: bold;">The Marketing of the President 2008</span><br /><a href="http://www.patrickruffini.com/2008/02/13/the-marketing-of-the-president-2008/">http://www.patrickruffini.com/2008/02/13/the-marketing-of-the-president-2008/</a><br /><br /><span style="font-weight: bold;">Obama: Web marketer of the year</span><br /><a href="http://www.worldofdtcmarketing.com/files/44c1daacd7257afc0f4b6915980a0f17-503.html#unique-entry-id-503">http://www.worldofdtcmarketing.com/files/44c1daacd7257afc0f4b6915980a0f17-503.html#unique-entry-id-503</a><br /><br /><span style="font-weight: bold;">Obama wins on Google before he wins the elections</span><br /><a href="http://www.portentinteractive.com/blog/obama-mccain-seo.htm">http://www.portentinteractive.com/blog/obama-mccain-seo.htm</a><br /><br /><span style="font-weight: bold;"><span style="color: rgb(153, 0, 0);">And One for Sriduth, my son...</span><br /></span><br /><span style="font-weight: bold;">9 lessons in balance, love, and leadership</span><br /><a href="http://www.menshealth.com/cda/article.do?site=MensHealth&channel=guy.wisdom&category=life.lessons&conitem=7987743a7fddc110VgnVCM20000012281eac____&page=1">http://www.menshealth.com/cda/article.do?site=MensHealth&channel=guy.wisdom&category=life.lessons&conitem=7987743a7fddc110VgnVCM20000012281eac____&page=1</a><br /><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-3230151382377070072008-11-05T06:07:00.000-08:002008-11-05T06:30:42.987-08:00November 4, 2008 -The Power Of WordsLife. Liberty. Opportunity. Hope.<br />Change we can believe in.<br /><a href="http://edition.cnn.com/2008/POLITICS/11/04/obama.transcript/">"Yes, we can!"</a><br /><br />Simple, everyday words. Words that articulate clear, elegant, concise, thoughts.<br /><br />Words close to truth.<br /><br />Words that inspire. Words that empower.<br /><br />Words that indeed changed the world, this Autumn night.<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-89582352607431913432008-09-19T05:30:00.000-07:002008-09-19T05:37:59.662-07:00“Good ideas alter the power balance in relationships”And perhaps that's why they are always, ALWAYS met with resistance.<br /><br />"Your friends may love you, but they don't want you to change. If you change, then their dynamic with you also changes." - says <a href="http://www.gapingvoid.com/Moveable_Type/archives/000888.html">Hugh Mclead</a>.<br /><br />" They like things the way they are, that's how they love you- the way you are, not the way you may become. Ergo, they have no incentive to see you change. And they will be resistant to anything that catalyzes it. That's human nature."<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-7347781930125965692008-07-27T08:22:00.000-07:002008-07-27T08:40:58.141-07:00The Netbook RevolutionAsus, the Asian company little known outside the mother-board and graphic cards market, has led a quiet revolution almost as significant as the IBM PC of the eighties.<br /><br />Moving away from the smaller, and faster mainstream market for laptops, the <a href="http://eeepc.asus.com/us/index.htm">Asus eeepc</a>, which is smaller and cheaper, created a new "Netbook" category overnight.<br /><br />Now, the "Netbook" niche is threatening the mainstream, and <a href="http://www.nytimes.com/2008/07/21/technology/21pc.html">PC manufacturers are worried</a>.<br /><br />Meanwhile, portable computing became cheaper, more reliable and convenient.<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-15872496866474237292008-07-27T08:13:00.000-07:002008-07-27T08:18:47.772-07:00Apple right on topApple is right on top of the IDEA design awards 2008, striking Gold with the iPhone, the Macbook Air, and the Apple wireless keyboard.<br /><br /><a href="http://images.businessweek.com/ss/08/07/0717_idea_winners/1.htm">The Winners.</a><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-20529808064198977912008-06-27T22:47:00.000-07:002008-07-25T21:32:39.334-07:00Bill Gates - a computer in every home and on every desk<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://upload.wikimedia.org/wikipedia/commons/thumb/7/78/Bill_Gates_in_Poland_cropped.jpg/225px-Bill_Gates_in_Poland_cropped.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px;" src="http://upload.wikimedia.org/wikipedia/commons/thumb/7/78/Bill_Gates_in_Poland_cropped.jpg/225px-Bill_Gates_in_Poland_cropped.jpg" alt="" border="0" /></a><br />Thank you Bill for that bootlegged Windows 95 OS on which I learned to make mistakes.<br />Thank you for Windows 98 on which I grew up.<br />Thank you for Win xp on my office PC. It did not even crash once the last year.<br />Thank you for Office 97. And thank you for office 2007.<br />Thank you for Regedit. Thank you for "format c:"<br /><br />And thank you for DX8.1 on which my son Sriduth discovered his first games.<br /><br />Thank you for making computers ... well, usable, playable, tweakable, and kickable.<br /><br />Jay, from Bangalore<br /><br /><br /><a href="http://en.wikipedia.org/wiki/Bill_Gates"></a>Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-38401269922496430892008-06-15T09:43:00.000-07:002008-06-15T09:50:37.651-07:00Story of the webLike any real-life success story, this one is also full of surprises, unexpected turns, off-track growth, and adrenalin pumping breakthroughs, not to say the best years of the world's best.<br /><br />And who succeeds the best? As always, the ones who sell pans!<br /><br />How the web was won. <a href="http://www.vanityfair.com/culture/features/2008/07/internet200807">Read on...</a><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-62110834712528862422008-06-15T09:34:00.000-07:002008-06-15T09:51:59.285-07:00Obama and Drucker: the five eternal questionsPeter Drucker's five eternal questions for business:<br />What is our mission?<br />Who is our customer?<br />What does the customer value?<br />What are our results?<br />What is our plan?<br /><br />Business Week's Rick Wartzman wrote an interesting article about how Obama found the right answers. <a href="http://www.businessweek.com/managing/content/jun2008/ca2008066_686285.htm?chan=top+news_top+news+index_managing">Read On...</a><br /><br />Jay, from Bangalore<br /><em></em><em></em>Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-90369982492623878312008-06-03T08:44:00.000-07:002008-06-03T08:57:08.922-07:00Office 2.0 is hereThere is nothing virtual about it. Office 2.0, the connected, networked, real-time work place is here.<br /><br />Work together, anywhere, says <a href="https://www.acrobat.com/">Adobe Acrobat</a>. Google Docs offers "Free web-based word processor and spreadsheet, which allow you share and collaborate online." (Right idea, wrong grammar!)<br /><br />Many organizations now prefer the real-time features of Google Docs over Microsoft Office, making for surprisingly speedy adoption..<br /><br />Here is <a href="http://scobleizer.com/2008/06/02/the-world-of-work-undergoing-huge-changes/">Scoble's take</a> on Office 2.0<br /><br />For an exhaustive list of Office 2.0 tools, <a href="http://o20db.com/">click here</a>. How many of these are you using right now??<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-22889541519683746472008-06-03T07:59:00.000-07:002008-06-03T08:57:41.489-07:00People and environments<span style="font-size:100%;"><strong><span style="font-weight: normal;">"Pleasant. Caring. Engaged." people are the key to success, says Tom Peters.</span></strong></span><br /><br />‘Pleasant, caring, engaged’ work environments create <span style="font-size:100%;"><strong><span style="font-weight: normal;">"Pleasant. Caring. Engaged." people, says ideaburger.<br /><br />Join the conversation <a href="http://www.tompeters.com/entries.php?note=010426.php">here</a>.<br /><br />Jay, from Bangalore</span></strong></span><span style="font-size:100%;"><strong><span style="font-weight: normal;"><br /><br /></span></strong></span>Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-9872799210667242352008-05-31T07:20:00.000-07:002008-05-31T07:30:39.573-07:0012 PR secrets for startups<span style="color:#000000;">"Measure Success, Not Traffic" - reminds Brian Solis.</span><br /><span style="color:#000000;"></span><br /><span style="color:#000000;"><strong>The PR secrets:</strong></span><br /><br />"Understand You’re Not the Only Story in Town."<br />"Pick the Right Person or Team to Lead PR."<br />"Participation is Marketing."<br />"Identify The Target Audience For Every Step Of Your Growth."<br />"Don’t Launch on Mondays."<br />"No Two Bloggers or Journalists are Created Equal."<br />"Measure Success, Not Traffic."<br />"Customize the News For Each Influencer to Make His Or Her Job Easier."<br />"Get a Spokesperson."<br />"Your Company Blog is More Powerful Than You May Think."<br />"Blogger Relations Extends from the “A-List” to the Magic Middle."<br />"Follow the Conversations and Join In."<br /><br />I find #3 and #7 the most revealing.<br /><br /><a href="http://www.techcrunch.com/2008/05/25/pr-secrets-for-startups/">Read On...</a><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-39602170868313046622008-05-24T20:25:00.000-07:002008-05-24T20:35:40.328-07:00The changing face of business travelBusiness traveling is changing.<br /><br />"Certain types of corporate jaunts may be dead for good.", says Business Week. [<a href="http://www.businessweek.com/magazine/content/08_22/b4086065667204.htm?campaign_id=rss_topStories">more</a>]<br /><br />"If oil is $130 a barrel and if security adds two or three hours to a trip and if people are doing more and more business with those far afield...,and if we need to bring together more people from more places when we get together...,and if the alternatives, like video conferencing or threaded online conversations continue to get better and better, then..., I think the standard for a great meeting or a terrific conference has changed." says Seth Godin [<a href="http://sethgodin.typepad.com/seths_blog/2008/05/the-new-standar.html">more</a>]<br /><br />Means a paradigm shift in business communications. Is your next business presentation compatible with a virtual meeting?<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-9972068927065006592008-05-15T08:07:00.000-07:002008-05-15T08:22:10.235-07:00Social Responsibility - the new competitive advantageThe<a href="http://www.ibm.com/ibm/ideasfromibm/us/ceo/20080505/index.shtml?sa_campaign=message/ideas/leadspace/all/2008CEOflash"> 2008 IBM CEO Survey</a> has some startling facts.<br /><br />Over 18% of the 1000 + CEOs and Public Sector Leaders surveyed claimed they are adopting their organizations to address the social concerns of their customers.<br /><br />Is this the dawn of what IBM calls the "Socially Minded Customer" - a new breed of customer who knows what's good for society at large is also good for her, and knows where to pull the levers to get it?<br /><br />Is Social Mindedness here to stay? Can you be social minded and still meet quarterly targets?<br /><br />A lot more than business profitability depends on the answers. What do you think?<br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-3515005968065673692008-05-13T07:50:00.000-07:002008-05-13T07:57:27.394-07:00Building Brand Friendship<span style="font-weight: bold;"><br />Creating Friends for your Brand</span><br /><br />Rule 1 - "The only way to have a friend is to be one."<br /><br />Rule 2 -"you can't force friendship. As a marketer, there's no way to compel people to feel comfortable with your brand. You can, however, take steps to initiate friendship."<br /><br /><a href="http://www.businessweek.com/smallbiz/content/may2008/sb2008059_609055.htm">Read On...</a><br /><br />Jay, from Bangalore<a href="javascript:void(0)" tabindex="11" onclick="return false;"><span>Save as Draft</span></a>Anonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.comtag:blogger.com,1999:blog-35495754.post-85208256871526953812008-04-16T08:10:00.000-07:002008-04-16T08:18:03.960-07:00The mafiosi's management handbookRunning the mafia can be infinitely more challenging than running a legal business. That's why the innovative always thrive, even among the mafiosi.<br /><br />Here is a sneak peek into the mafiosi's management practices, some of it penned by Bernardo Provenzano himself - from Jail.<br /><br /><a href="http://www.guardian.co.uk/world/2008/apr/09/internationalcrime.italy">Read on...</a><br /><br />Jay, from BangaloreAnonymoushttp://www.blogger.com/profile/13692909462137804268noreply@blogger.com