Steve Hayden and the making of "1984"

The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.”

The making of "1984", the "best TV commercial ever", as told by the author - Steve Hayden.http://goo.gl/vCWSn

Jay, Bangalore

Who created the Apple "Think Different" Campaign?

Well, Think Different, says Rob Siltanen.

Read on...

Jay, Bangalore

The Five Traits That Get You Promoted to CEO :)

• Passionate curiosity
• Battle-hardened confidence
• Team smarts
• A simple mindset
• Fearlessness

Read on! http://goo.gl/f3f55

Cellphone Centric Living

Consider this:
4.2 million people are using their cellphones at any given time
89% of U.S. citizens owned cellphones in 2009
In the U.S., 4 out of 5 teenagers carry a mobile phone
47% can text with their eyes closed

More here

Jay, Bangalore

A Nobel Prize for Hope...

Obama accepts the Nobel Peace Prize as a "Call to Action" - "a call for all nations to confront the common challenges of the 21st century."

View the video here.

Jay, Bangalore

First Dates

Steve blogs about Organizational ADD. Read more about it here:
50 Million First Dates

Jay, Bangalore

"Always Be Learning..."

Garr Reynold has a list...over at Presentation Zen. Here is five I particularly like.

1. In structure there is freedom and spontaneity.
2. Restraints and limitations can be great liberator
3. Listen more than speak
4. Embrace the power of now, this moment.
5. Always be learning. Always be learning. Always be learning.

The full list is here.

Jay, from Bangalore

BMW M - Climbing up the cliff

Worldwide, when car sales is literally dropping off a cliff, one car manufacturer is showing the world that it is also possible to CLIMB UP THAT CLIFF!

Riding on the phenomenal success of the new M3, the BMW M lineup sold an unprecedented 22,340 units as of November, exceeding the previous year's sales figures of 14,092 units by
over 50 per cent.

Big lessons there for OEMs, Retailers, Designers, Marketeers and of course Marketing Communicators.

Jay, from Bangalore