Seth Godin offers six free tips to build Org 2.0

And five of them apply to profit oriented companies as well.

1. Put yourself on You Tube
2. Get found on Technorati
3. Measure your traffic. Free.
4. Tap the Blogs.
5. Donations with Squidoo
6. Digg it!

Download the Seth Godin Article Here.

Jay, from Bangalore.

Writing for the web

Writing for the web is very different from writing for print. Sun Microsystems has some simple but effective tips to make your web writing more effective.

• Make the word count for the online version of a given topic about half the word count used when writing for print.
• Put the most important information at the top.
• Allow users to quickly find the information they want.
• Avoid "marketese" in favor of a more objective style.
• Do not use clever or cute headings.
• Limit the use of metaphors.
• Use simple sentence structures.

Get the full article here.

Seth Godin has an interesting post about writing a blog post.

Access more web writing tips here, here, here, and here.

Jay, from Bangalore.