GE 2.0. A journey from "We bring good things to light" to "Imagination at Work".

"A strong brand -- BusinessWeek and Interbrand rate GE's as No. 4 behind Coca-Cola, Microsoft and IBM -- and an iconic slogan are tricky to tinker with. A company doesn't want to tarnish its brand in, for example, the way that Coca-Cola did in the 1980s when it fumbled the introduction of New Coke. Yet it also must update its image as times and its business change. "

GE's Judy Hu: 'We're Reinventing a Brand and a Company' - Knowledge@Wharton

Read on, about this remarkable journey...

Jay, from Bangalore

Businesses are built. Brands happen...

Great businesses are built... one smile at a time. Build your business passionately, even ruthlessly, and the brand will happen. Like it happened for Starbucks.

In "Tribal Knowledge", Marketing and Customer Experience Guru John Moore explains the making of one of the greatest "Lovemark" brands ever - Starbucks.

Get the presentation here.

Jay, from Bangalore