The six M's of Marketing

One more interesting list to ponder over.

• Mission
• Message
• Market
• Media
• Moment
• Money

Read on.

Jay, from Bangalore

Businesses are built. Brands happen...

Great businesses are built... one smile at a time. Build your business passionately, even ruthlessly, and the brand will happen. Like it happened for Starbucks.

In "Tribal Knowledge", Marketing and Customer Experience Guru John Moore explains the making of one of the greatest "Lovemark" brands ever - Starbucks.

Get the presentation here.

Jay, from Bangalore

"10 Marketing Tactics Under $10"

Try some of them today!

Jay, from Bangalore

The Ultimate Competitive Advantage (Ask Google!)

"Brand is culture, culture is brand. It’s an iron-clad connection.

If your people have fun and genuinely enjoy their job, chances are, your customers will enjoy their experience with your company. Culture is the ultimate competitive advantage—it’s something your competitors can never copy."

More here.

The idiot's guide to Lifetime Customer Value

"The other day, I got an e-mail from Amazon.com telling me about a new Internet marketing book they just got in stock.

They knew I might be interested in it because I'd bought other Internet marketing books from them before. And I was interested in that new one, too.

In fact, as soon as I got the e-mail, I immediately clicked through to the site, checked out the book and bought it. And in doing so, I boosted my lifetime value to Amazon by another 20 bucks."

Derek Gehl

Read On