Sunday, January 25, 2009

"Always Be Learning..."

Garr Reynold has a list...over at Presentation Zen. Here is five I particularly like.
  1. In structure there is freedom and spontaneity.
  2. Restraints and limitations can be great liberator
  3. Listen more than speak
  4. Embrace the power of now, this moment.
  5. Always be learning. Always be learning. Always be learning.
The full list is here.

Jay, from Bangalore

Sunday, December 14, 2008

BMW M - Climbing up the cliff

Worldwide, when car sales is literally dropping off a cliff, one car manufacturer is showing the world that it is also possible to CLIMB UP THAT CLIFF!

Riding on the phenomenal success of the new M3, the BMW M lineup sold an unprecedented 22,340 units as of November, exceeding the previous year's sales figures of 14,092 units by
over 50 per cent.

Big lessons there for OEMs, Retailers, Designers, Marketeers and of course Marketing Communicators.

Jay, from Bangalore

Saturday, November 22, 2008

Communication counts

Communications - it's not just what you say. It's also what you do.
And it counts most when everything hangs in balance.

Jay, from Bangalore

Monday, November 10, 2008

Marcom Lesson #01: Trust

"You can fool us once, but probably not twice.", says Seth Godin.
"Trust is really valuable and equally fragile."

Read on...

Jay, from Bangalore

Thursday, November 06, 2008

Obama Lessons

Six Obama Lessons for marketers
Obama understood the meaning of Actionable Messaging.
And that made all the difference!

Marketing lessons from the US election

http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html

What Marketers Can Learn From Obama's Campaign
http://adage.com/columns/article?article_id=132237

Obama's Web marketing triumph
http://money.cnn.com/2008/02/29/technology/leonard_politics.fortune

The Marketing of the President 2008
http://www.patrickruffini.com/2008/02/13/the-marketing-of-the-president-2008/

Obama: Web marketer of the year
http://www.worldofdtcmarketing.com/files/44c1daacd7257afc0f4b6915980a0f17-503.html#unique-entry-id-503

Obama wins on Google before he wins the elections
http://www.portentinteractive.com/blog/obama-mccain-seo.htm

And One for Sriduth, my son...

9 lessons in balance, love, and leadership
http://www.menshealth.com/cda/article.do?site=MensHealth&channel=guy.wisdom&category=life.lessons&conitem=7987743a7fddc110VgnVCM20000012281eac____&page=1


Jay, from Bangalore

Wednesday, November 05, 2008

November 4, 2008 -The Power Of Words

Life. Liberty. Opportunity. Hope.
Change we can believe in.
"Yes, we can!"

Simple, everyday words. Words that articulate clear, elegant, concise, thoughts.

Words close to truth.

Words that inspire. Words that empower.

Words that indeed changed the world, this Autumn night.

Jay, from Bangalore

Friday, September 19, 2008

“Good ideas alter the power balance in relationships”

And perhaps that's why they are always, ALWAYS met with resistance.

"Your friends may love you, but they don't want you to change. If you change, then their dynamic with you also changes." - says Hugh Mclead.

" They like things the way they are, that's how they love you- the way you are, not the way you may become. Ergo, they have no incentive to see you change. And they will be resistant to anything that catalyzes it. That's human nature."

Jay, from Bangalore