Worldwide, when car sales is literally dropping off a cliff, one car manufacturer is showing the world that it is also possible to CLIMB UP THAT CLIFF!
Riding on the phenomenal success of the new M3, the BMW M lineup sold an unprecedented 22,340 units as of November, exceeding the previous year's sales figures of 14,092 units by
over 50 per cent.
Big lessons there for OEMs, Retailers, Designers, Marketeers and of course Marketing Communicators.
Jay, from Bangalore