Friday, March 21, 2008

If you are "innovative" enough

If you are "innovative" enough, you can trigger a global economic meltdown.

Here is the New York Times take on it.

Tom Peters has a Sub Prime Primer here.

Jay, from Bangalore

Thursday, March 20, 2008

Creating an interesting resume

"A resume is not your life story.", says Brazen Careerist. "The only things that should be on your resume are achievements."

Here's more -
Don’t focus on your responsibilities, focus on what you achieved.
Don’t make your resume a moral statement; it’s a marketing document.
Don’t give everything away in the resume.

While I personally disagree on the idea of focusing on the don'ts, it may be of assistance
if you are creating a resume now. Read on...

Jay, from Bangalore

Saturday, March 15, 2008

The six M's of Marketing

One more interesting list to ponder over.
  • Mission
  • Message
  • Market
  • Media
  • Moment
  • Money
Read on.

Jay, from Bangalore

Monday, March 10, 2008

When your marketing clashes with the "Surrounding context"

"Marketing isn't just about creating impressions or getting attention" - says Business Week. "To be truly effective, the visibility your brand generates should be relevant within the surrounding context."

What happens when your next big idea is a disconnect?
Read on.

Jay, from Bangalore

Saturday, March 01, 2008

Fostering Innovation

The Fast Company Blog has Marissa Mayer's 9 principles of Innovation.

But nothing fosters innovation better than Challenge AND Trust.

You innovate the best when you are trusted and relied upon to do the impossible, yesterday.

You innovate the most when you need to cram in more than the usual 24 hours into your days, and you need to do it over and over again.

Jay, from Bangalore

Social Networking Worldmap

The social networking worldmap at, very useful if you are into Social Media.

Click on the image for a larger view. Find the orginal post here.

Jay, from Bangalore