Friday, October 27, 2006

The idiot's guide to Lifetime Customer Value

"The other day, I got an e-mail from telling me about a new Internet marketing book they just got in stock.

They knew I might be interested in it because I'd bought other Internet marketing books from them before. And I was interested in that new one, too.

In fact, as soon as I got the e-mail, I immediately clicked through to the site, checked out the book and bought it. And in doing so, I boosted my lifetime value to Amazon by another 20 bucks."

Derek Gehl

Read On

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