Friday, November 03, 2006

Businesses are built. Brands happen...

Great businesses are built... one smile at a time. Build your business passionately, even ruthlessly, and the brand will happen. Like it happened for Starbucks.

In "Tribal Knowledge", Marketing and Customer Experience Guru John Moore explains the making of one of the greatest "Lovemark" brands ever - Starbucks.

Get the presentation here.

Jay, from Bangalore

No comments: