Tuesday, January 29, 2008

The Steve Jobs Secret

What is the Steve Jobs secret? He sells the Steak and the sizzle at the same time, says BusinessWeek Communications Coach Carmine Gallo.

How Steve Jobs does it:
  1. Set the theme
  2. Demonstrate Enthusiasm
  3. Provide an outline
  4. Make numbers meaningful
  5. Try for an unforgettable moment
  6. Create visual slides
  7. Give 'em a show
  8. Don't sweat the small stuff
  9. Sell the benefit
  10. Rehearse, rehearse, rehearse
Read the BusinessWeek article here.

Find an entire chapter on the Steve Jobs keynote here.

Jay, from Bangalore