Wednesday, February 13, 2008

Bad news for online display ads

Slashdot goes to town with a new report that 6% of viewers generate 50% of click throughs. They are mostly males between 25 and 44 years of age, have incomes under $40K, and their clicks are not related to offline buying.

The reason why organic search engine results always beat paid ads.

Marcom/ SEO/ SEM brethren out there, time to sit up and take notice.

Jay, from Bangalore