"None of us now, are ever, ever, ever, more than a few inches away from a screen because we all carry the mobile phone in our pocket, we all have a computer at work or at home, we all have five or six TV screens at home, we have our iPods with us" - says Kevin Roberts, CEO of Saachi Worldwide.
"We're constantly in a world with a screen. More and more that screen will be, as it is in many cases already, interactive, it will be social, it will be networked and it will be mobile".
But for the next 20 years or more, "TV will be the absolute dominant screen in the world", says the author of Lovemarks.
"You're not going to watch a game of football on a 3x3 inch iPod; you're going to watch it on a 40-inch high tech, high digital TV screen".
Read On...
Jay, from Bangalore
