Communication counts

Communications - it's not just what you say. It's also what you do.
And it counts most when everything hangs in balance.

Jay, from Bangalore

Marcom Lesson #01: Trust

"You can fool us once, but probably not twice.", says Seth Godin.
"Trust is really valuable and equally fragile."

Read on...

Jay, from Bangalore

Obama Lessons

Six Obama Lessons for marketers
Obama understood the meaning of Actionable Messaging.
And that made all the difference!

Marketing lessons from the US election
http://sethgodin.typepad.com/seths_blog/2008/11/marketing-lesso.html

What Marketers Can Learn From Obama's Campaign
http://adage.com/columns/article?article_id=132237

Obama's Web marketing triumph
http://money.cnn.com/2008/02/29/technology/leonard_politics.fortune

The Marketing of the President 2008
http://www.patrickruffini.com/2008/02/13/the-marketing-of-the-president-2008/

Obama: Web marketer of the year
http://www.worldofdtcmarketing.com/files/44c1daacd7257afc0f4b6915980a0f17-503.html#unique-entry-id-503

Obama wins on Google before he wins the elections
http://www.portentinteractive.com/blog/obama-mccain-seo.htm

And One for Sriduth, my son...

9 lessons in balance, love, and leadership
http://www.menshealth.com/cda/article.do?site=MensHealth&channel=guy.wisdom&category=life.lessons&conitem=7987743a7fddc110VgnVCM20000012281eac____&page=1


Jay, from Bangalore

November 4, 2008 -The Power Of Words

Life. Liberty. Opportunity. Hope.
Change we can believe in.
"Yes, we can!"

Simple, everyday words. Words that articulate clear, elegant, concise, thoughts.

Words close to truth.

Words that inspire. Words that empower.

Words that indeed changed the world, this Autumn night.

Jay, from Bangalore