Jayakumar Hariharan on Life, Innovation, and Marketing Communication.
Thursday, January 10, 2008
TATA Nano: the 21st century world car
When a county on the wedge of a breakthrough gets an affordable, enviable "vehicle for the masses", miracles can happen.
The Ford Model T, for instance.
Now, think of a $2,500 price tag, which brings the car within reach of the Indian "masses". Think of Euro 4 environmental standards. And 20 km per liter mileage.
Is the TATA Nano the 21st century Model T?
What do you think?
Jay, from Bangalore
21st century world car
Model T Ford