Jayakumar Hariharan on Life, Innovation, and Marketing Communication.
Tuesday, May 13, 2008
Building Brand Friendship
Creating Friends for your Brand
Rule 1 - "The only way to have a friend is to be one."
Rule 2 -"you can't force friendship. As a marketer, there's no way to compel people to feel comfortable with your brand. You can, however, take steps to initiate friendship."
Jay, from Bangalore
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