Thursday, May 15, 2008

Social Responsibility - the new competitive advantage

The 2008 IBM CEO Survey has some startling facts.

Over 18% of the 1000 + CEOs and Public Sector Leaders surveyed claimed they are adopting their organizations to address the social concerns of their customers.

Is this the dawn of what IBM calls the "Socially Minded Customer" - a new breed of customer who knows what's good for society at large is also good for her, and knows where to pull the levers to get it?

Is Social Mindedness here to stay? Can you be social minded and still meet quarterly targets?

A lot more than business profitability depends on the answers. What do you think?

Jay, from Bangalore